After having starred in innumerable films and modeled for various FMCG brands, the latest catch in Big B's kitty is Zen Mobiles, for which he has been signed up as the brand ambassador. The 'reasons' that the company officials say that they chose to sign Big B is because Mr. Bachchan is a quintessential mix of charisma and style with a mass appeal, which the brand stands for. The news also is strife that a state-of-the-art TVC and a print ad will be out soon.
They say that every name has got a resonance attached to it. But the moment you voice out the name 'amitabh bachchan', it doesn't just have resonance, but also has glamour, elan, style, chutzpah, poise... to say the least.