They
say
that
every
name
has
got
a
resonance
attached
to
it.
But
the
moment
you
voice
out
the
name
'amitabh
bachchan',
it
doesn't
just
have
resonance,
but
also
has
glamour,
elan,
style,
chutzpah,
poise...
to
say
the
least.
After
having
starred
in
innumerable
films
and
modeled
for
various
FMCG
brands,
the
latest
catch
in
Big
B's
kitty
is
Zen
Mobiles,
for
which
he
has
been
signed
up
as
the
brand
ambassador.
The
'reasons'
that
the
company
officials
say
that
they
chose
to
sign
Big
B
is
because
Mr.
Bachchan
is
a
quintessential
mix
of
charisma
and
style
with
a
mass
appeal,
which
the
brand
stands
for.
The
news
also
is
strife
that
a
state-of-the-art
TVC
and
a
print
ad
will
be
out
soon.
Story first published: Tuesday, June 15, 2010, 17:33 [IST]