They say that every name has got a resonance attached to it. But
the moment you voice out the name 'amitabh bachchan', it doesn't
just have resonance, but also has glamour, elan, style, chutzpah,
poise... to say the least.
After having starred in innumerable films and modeled for
various FMCG brands, the latest catch in Big B's kitty is Zen
Mobiles, for which he has been signed up as the brand ambassador.
The 'reasons' that the company officials say that they chose to
sign Big B is because Mr. Bachchan is a quintessential mix of
charisma and style with a mass appeal, which the brand stands for.
The news also is strife that a state-of-the-art TVC and a print ad
will be out soon.