The exclusive awards function will host many of the crème de la crème from the Television and Film Industry, who will come to celebrate, support and pay tribute to the accomplishments of their peers.
"The goal of Apsara Film & Television Producers Guild Awards is to celebrate the success of the Indian entertainment Industry and to felicitate those who have made a significant contribution in its stupendous growth. By honouring this incredible group who have taken charge in reforming our entertainment landscape, we hope to inspire and empower everyone to continue with the work that has left the whole world mesmerized," says Mr. Ramesh Sippy, President of the Guild.
Gaurav Gandhi, Chief Commercial Officer & Head Intl Business Viacom18 Group from Colors said, "Colors is delighted to be the Global Broadcast Partner for the Apsara Awards that brings together the entire Indian entertainment fraternity on the same platform. Given Colors' strong and deep-rooted association with Indian Television and Bollywood, we are honoured to felicitate excellence in the work being done by the industry stalwarts."
Sabbas Joseph, Director, Wizcraft International Entertainment Ltd said, "The Apsara Film & Television Producers Guild Awards will showcase a spectacle that comprises of stunning performances by the biggest stars from Indian cinema. It is a matter of a great pride for us to partner with the Guild in bringing together these coveted awards function. This is the 6th Apsara Awards and we are truly honoured to bring forward the legacy of such an esteemed industry yet again."
Established by the Film and Television Producers Guild of India, the awards were initiated to honour exceptional talent and breed new potential within the film and television fraternity. Having garnered great popularity and success since the first awards in 2004, the Apsara Film & Television Producers Guild Awards have acknowledged talent, perseverance, innovation and pure artistry. In the last five years, they have gained enormous momentum, receiving a large response from the Film & Television circles, reflected in the growing volume of entries received, year after year.
Apsara Awards will be telecast on 23rd January 2011 on Colors with stellar performances by top actors and actresses from the industry.