Talking about the brand, Asin states, "Sure promises 'No Sweat', which is exactly what an anti-perspirant is supposed to do. I use Sure and am happy with the results. I truly recommend consumers to include Sure in their daily hygiene regime. Sure is absolutely safe to use and does not have any side effects."
The Sure anti-perspirant range consists of three variants - Passion and Free spirit for women and Sport Defense for Men. All these variants are available as roll-ons and in aerosol cans. Sure is priced at a reasonable amount of Rs.65 for 40 ml and Rs.40 for 25 ml packaging and is available in all the retail outlets across country.
Srinandan Sundaram, Category Head - Deodorants, Hindustan Unilever Limited says, "We constantly strive to offer world class products to meet the ever evolving needs of our consumers. With the launch of Sure, we further strengthen our association in the personal care category and believe that this leading international anti-perspirant brand will build a closer connect with our target audience."