The latest new line of Levis jeans has decided to focus on the Indian women consumer thereby customising the fit into waist to hip ratio rather than club them into different sizes. It has to be noted that it's the first time any jeans apparel has ever done something of this sort. Chitrangada confirms the news, "Yup I've signed up for Levis! It's called the Demi fit!"
Surely, the Demi goddess is all set take over the ad world.