For
the
promotional
tour
of
his
next
release
Karthik
Calling
Karthik,
Farhan
Akhtar
is
doing
a
five-city
tour
along
with
leading
lady
Deepika
Padukone.
To
make
things
easier,
he
has
hired
a
private
jet
at
Rs
50
lakh.
Like
Aamir
Khan,
who
was
the
first
actor
to
take
3
Idiots
to
the
audiences
who
resides
in
the
smaller
cities
and
towns
of
the
country,
Farhan
too
feels
there
is
a
need
to
reach
out
to
people
beyond
the
big
metros.
So
the
lead
pair
of
along
with
co-producers
Ritesh
Sidhwani
and
Amit
Chandra
will
travel
to
Ahmedabad,
Surat,
Delhi,
Chandigarh
and
Jaipur
in
a
private
jet
for
two
days
to
promote
the
film
there.
An
insider
reveals,
"A
private
jet
has
been
hired
for
two
days
at
a
cost
of
around
Rs
50
lakh.
It's
huge
expense
but
the
producers
feel
it's
worth
the
cost
as
big
brands
want
to
sponsor
the
events."Ritesh
confirms,
"We
will
be
promoting
KCK
in
different
multiplexes
across
these
five
cities
as
we
can't
oblige
all.
We
wouldn't
have
been
able
to
cover
so
many
cities
if
we
had
travelled
by
regular
commercial
airlines
and
that's
why
we
decided
to
hire
a
jet.
It's
hectic
and
expensive
but
part
of
the
promotional
strategy.
It's
not
the
money
but
the
mileage
you
get.
You
get
to
interact
with
your
fans
on
a
closer
level.
It
will
be
just
the
six
of
us
travelling
--
Farhan,
Deepika,
the
director
Vijay
Lalwani,
our
public
relations
officer,
Devika
from
the
marketing
team
and
me."
Story first published: Friday, February 19, 2010, 9:54 [IST]