Like Aamir Khan, who was the first actor to take 3 Idiots to the audiences who resides in the smaller cities and towns of the country, Farhan too feels there is a need to reach out to people beyond the big metros. So the lead pair of along with co-producers Ritesh Sidhwani and Amit Chandra will travel to Ahmedabad, Surat, Delhi, Chandigarh and Jaipur in a private jet for two days to promote the film there.
An insider reveals, "A private jet has been hired for two days at a cost of around Rs 50 lakh. It's huge expense but the producers feel it's worth the cost as big brands want to sponsor the events."Ritesh confirms, "We will be promoting KCK in different multiplexes across these five cities as we can't oblige all. We wouldn't have been able to cover so many cities if we had travelled by regular commercial airlines and that's why we decided to hire a jet.
It's hectic and expensive but part of the promotional strategy. It's not the money but the mileage you get. You get to interact with your fans on a closer level. It will be just the six of us travelling -- Farhan, Deepika, the director Vijay Lalwani, our public relations officer, Devika from the marketing team and me."