Years ago, Vashu Bhagnani had released his film Biwi No.1 during World Cup cricket matches. At that point of time, I distinctly remember, people had scoffed at Vashu, calling him overconfident and brash. But Vashu's calculations proved right as Biwi No.1 withstood the tough competition from cricket matches and emerged victorious at the box-office. In fact, back then, Biwi No.1 set new records at practically every centre, quashing the myth that films can't withstand the tough competition from cricket.
The enterprising film-maker has now decided to pitch his next film Faltu during the cricket matches - during the peak of World Cup fever, next year.
Vashu has confirmed 1 April as the release date of Faltu... and this is no April Fool joke. "I have tremendous confidence in my film. It has shaped up exceedingly well," Vashu informs me. But won't the clash with crucial cricket matches affect the business of his film? "We will try to avoid shows which clash with crucial matches. That will ensure that the cricket matches don't eat into our business," Vashu says.
Meanwhile, Vashu is bringing in son Jackky's birthday on 25 December, by throwing a completion party on 24 December [yes, Faltu gets completed on this date]. The music launch of Faltu will take place on Valentine's Day next year.