Genelia
D'Souza
and
KWAN,
the
agency
that
represents
her
within
the
endorsement
space
have
added
another
feather
to
their
cap.
The
CNBC
Awaaz
Consumer
Awards,
the
most
definitive
consumer
preference
awards,
have
awarded
Genelia
as
the
'Brand
Ambassador
of
the
Year
-
2010'
and
KWAN
for
being
successful
image
builders
and
managers
in
their
6th
edition
held
yesterday.
Genelia
D'Souza
proudly
succeeds
Shahrukh
Khan,
Akshay
Kumar
etc.
who
have
been
previously
awarded
in
2009
and
2008
respectively
as
the
people
behind
the
spectacular
brands
that
have
reached
out
to
their
consumers
and
managed
to
make
a
mark
in
one
of
the
world's
most
sought-after
markets.
These
brands
have
broken
the
barriers
of
language
and
nationality,
rising
up
to
the
coveted
position
of
India's
most
preferred
brands.
From
emerging
on
the
scene
as
an
adoring
fan
to
Mr.
Amitabh
Bachchan
in
a
pen
commercial
to
evolving
as
the
Brand
Ambassador
of
the
Year
and
the
only
woman
winner
to
receive
the
award,
Genelia
has
definitely
come
a
long
way
and
made
her
mark.
The
award,
that
recognises
both
Genelia's
connect
with
the
masses
as
well
as
the
management
at
KWAN
for
successfully
managing
Genelia's
brand
image,
will
be
presided
over
by
the
Honourable
Finance
Minister
of
India,
Mr.
Pranab
Mukherjee
with
CEOs
of
India's
biggest
consumer
companies,
creative
and
management
Heads
of
India's
best
advertising
agencies
and
media-buying
houses
in
attendance.
Genelia,
who
currently
endorses
nine
varied
brands
-
Cadbury's
Perk,
Fanta,
Spinz,
Dabur
Vatika,
LG
Cookie,
Virgin,
Margo,
Garnier
and
Fasttrack
is
quite
excited
to
be
the
recipient
of
this
award
and
says,
"It
is
an
honour
that
CNBC
Awaaz
and
the
Indian
consumers
have
chosen
to
bestow
upon
me
and
I
couldn't
be
happier.
Stalwarts
like
Shahrukh
and
Akshay
have
been
awarded
this
prestigious
title
in
the
past
and
I'm
only
glad
that
people
think
I'm
worthy
of
the
same.
This
award
symbolises
a
bridge
between
the
consumer
and
the
brand
and
I
consider
it
a
huge
responsibility.
I
hope
I
continue
to
do
even
better
in
the
future
and
I'm
sure
I
will
as
I
have
a
very
strong
team
with
me
that
help
me
build,
grow
and
sustain.
My
success
is
as
much
theirs
as
it
is
mine."
Anirban
Das
Blah,
MD,
KWAN
adds,
"Managing
celebrities
is
not
about
brokering
deals
but
about
scientific
brand
building.
A
well-managed
celebrity
has
an
impact
and
resonance
that
goes
far
beyond
box-office
results
on
any
given
Friday.
KWAN
is
honoured
to
have
our
unique
approach
to
celebrity
brand
management
recognised
by
CNBC
and
are
privileged
to
work
with
Genelia,
India's
leading
Brand
Ambassador."
The
team
at
KWAN
and
their
brand
baby
Genelia
took
a
bow
at
the
CNBC
Awaaz
Consumer
Awards
2010
-
the
nation's
most
prestigious
awards
for
its
best
brands.
Story first published: Tuesday, June 29, 2010, 17:46 [IST]