The say well begin is half done, and the much-hyped film Housefull is in for a dream start. The makers of the film are going to promote it at the upcoming ICC Twenty20 World Cup. Yes, you heard it right. Nadiadwala Grandson Entertainment has tied up with ESPN Star Sports to promote it at the World Cup.
Coincidentally, both Housefull and the World Cup are opening on April 30. Nadiadwala Grandson Entertainment had earlier promoted its film Heyy Babyy at the first year of ICC Twenty20 World Cup, which India won. Director Sajid Khan hopes India bring back the cup this time too.
Sajid revealed that he and the cast of the film Arjun Rampal, Riteish Deshmukh, Akshay Kumar and Lara Dutta have shot a series of ads for the Twenty20 World Cup, which will be held in West Indies from April 30 to May 14.