After having endorsed umpteen FMCG products ranging from colas to electronics, Hrithik will now be seen endorsing 'LifeCell babycord'. It's about stem cell preservation. Clinical research has proven that over 75 ailments can be treated using stem cells taken from the umbilical cord.
'LifeCell babycord' talks about preserving the child's umbilical cord at the time of birth and giving the child a safe and secured future. And with Hrithik's never-failing image and positioning as a 'family man', the LifeCell babycord officials could have never got a better option than hrithik roshan.
With films like Guzaarish and Kites on its way to hit the silver screen anytime now, Hrithik has again proved that he is the flavour of any season and every reason.