The much-awaited and controversy-ridden International Indian Film
Academy (IIFA) Awards 2010 kick starts today at Colombo, Sri Lanka.
Loads of Indian celebrities and VIPs in the island country will
attend the film festival that will conclude on June 5.
The event will be hosted by Mandira Bedi, Chunky Pandey and
Javed Jaffrey with performances from big stars like Salman Khan and
Sri Lankan beauty (Bollywood actress) Jacqueline Fernandez.
Bollywood celebrities like Hrithik Roshan, Suniel Shetty, Lara
Dutta, Riteish Deshmukh, Dino Morea and many others will attend the
This year"s IIFA will be special, as a charity cricket match
will be played between the Indian celebrities led by Hrithik Roshan
and Suniel Shetty and Sri Lankan cricketers led by Kumara
Sangakkara in support of UNICEF"s Cricket for Children project. The
event will also showcase the works of various Indian and Sri Lankan
However, big names including Amitabh Bachchan, the brand
ambassador of the IIFA, may miss it following the protest by
Tamilians who are not happy with the attrocities metted to the
Tamilians in the island country. Actors like Shahrukh Khan, Kareena
Kapoor, Arjun Rampal and others too have decided to keep away from