The controversy-ridden 11th International Indian Film Academy
(IIFA) Awards 2010 is turning into an ill-fated event, at least for
many Indian actors. The South Indian Film Chamber of Commerce
(SIFCC) has threatened to boycott all the actors who attend the
IIFA awards which begins to at Colombo, Sri Lanka.
SIFCC had earlier called for banning the event and it was
endorsed by big south Indian actors. Superstar Kamal Hassan
appealed to change the venue but it went to the deft ears of the
organisers. So, he along with Khushboo, director Mani Ratnam and
others have decided to skip the event to show their support for the
cause of the Tamilians.
Many Bollywood actors including Amitabh Bachchan, the brand
ambassador of IIFA, has decided to stay away from the event. Actors
like Shahrukh Khan, Abhishek Bachchan, Arjun Rampal, Aishwarya
Bachchan and others are not attending it. However, actors who have
confirmed their presence at the event include Hrithik Roshan,
Suniel Shetty, Salman Khan, Vivek Oberoi, Kareena Kapoor, Saif Ali
Khan, Dino Morea, Priyanka Chopra, Ranbir Kapoor, Riteish Deshmukh
The event which will be concluded on June 5, earned the wrath of
the Tamilians over the choice of its venue. They alleged that
holding the event in Sri Lanka, after all the atrocities meted to
the Tamilians in the country, would give out the message that the
island country has come back to normalcy.