SIFCC had earlier called for banning the event and it was endorsed by big south Indian actors. Superstar Kamal Hassan appealed to change the venue but it went to the deft ears of the organisers. So, he along with Khushboo, director Mani Ratnam and others have decided to skip the event to show their support for the cause of the Tamilians.
Many Bollywood actors including Amitabh Bachchan, the brand ambassador of IIFA, has decided to stay away from the event. Actors like Shahrukh Khan, Abhishek Bachchan, Arjun Rampal, Aishwarya Bachchan and others are not attending it. However, actors who have confirmed their presence at the event include Hrithik Roshan, Suniel Shetty, Salman Khan, Vivek Oberoi, Kareena Kapoor, Saif Ali Khan, Dino Morea, Priyanka Chopra, Ranbir Kapoor, Riteish Deshmukh and others.
The event which will be concluded on June 5, earned the wrath of the Tamilians over the choice of its venue. They alleged that holding the event in Sri Lanka, after all the atrocities meted to the Tamilians in the country, would give out the message that the island country has come back to normalcy.
The controversy-ridden 11th International Indian Film Academy (IIFA) Awards 2010 is turning into an ill-fated event, at least for many Indian actors. The South Indian Film Chamber of Commerce (SIFCC) has threatened to boycott all the actors who attend the IIFA awards which begins to at Colombo, Sri Lanka.