UTV
group
has
now
ventured
into
digital
media
also
as
the
UTV
New
Media
arm
has
taken
up
the
responsibility
of
increasing
the
digital
presence
of
Indian
celebrities.
It
will
create
as
well
as
manage
the
digital
presence
of
these
celebrities.
The
company
will
team
up
with
celebrities
from
sports
and
film
industry
of
all
over
India
to
develop
dedicated
websites,
mobile
applications
and
video
as
well
as
audio
blogs
for
them.
It
has
already
launched
a
website
for
Bollywood
star
John
Abraham
(JohnAbraham.com).
Manish
Agarwal,
chief
executive
officer
of
UTV
New
Media,
said,
“In
association
with
the
team
of
UTV,
the
celebrities
will
be
able
to
create
their
content.
We
may
have
websites
for
each
of
them
individually
or
we
may
create
a
single
website,
which
will
have
group
of
celebrities
with
mass
appeal".
He
added,
“In
the
beginning,
UTV
New
Media
has
teamed
up
with
18
celebrities,
which
include
names
like
Sania
Mirza,
Lara
Dutta,
Mahesh
Bhupati,
Rima
Sen,
Riya
Sen,
and
Celina
Jaitley.
We
will
develop
audio
blogs
for
all
of
them.
But,
we
are
not
sure
of
launching
individual
websites
for
everyone".
The
UTV
created
digital
identities
of
these
celebrities
will
be
different
from
their
Twitter
and
Facebook
presence.
But,
they
are
also
planning
to
join
Twitter
and
Facebook
accounts
of
the
celebrities
with
their
websites.
“The
real
life
of
the
celebrities
will
be
more
focused
by
UTV
rather
than
their
reel
life",
Agarwal
said.
The
celebrities
can
use
this
digital
platform
to
promote
their
movies
and
events.
The
company
will
also
try
to
fetch
some
money
by
asking
for
advertisements
and
sponsorships.
The
media
will
also
be
used
to
sell
celebrity
merchandise.