Czarina
of
Bollywood,
kareena
kapoor,
was
awarded
The
Best
Celebrity
Endorser
at
the
Quick
Heal
NDTV
Tech
Life
Awards
–
the
country's
most
credible
awards
that
honours
the
best
in
the
field
of
Gadgets
and
Gizmos.
The
award
was
conferred
on
the
gorgeous
kareena
kapoor
for
her
brand
Sony
Vaio
after
a
meticulous
process
wherein
an
eminent
jury
panel,
comprising
the
best
technology
and
gadget
experts
of
the
country
stringently
shortlisted
entries.
kareena
kapoor
who
made
headlines
for
her
size-zero
figure
was
signed
on
as
the
face
of
the
Japanese
electronics
giant
Sony
Corp's
ultra-thin
laptops
Sony
Vaio
X
in
the
latter
half
of
2009
and
the
campaign
has
been
a
hit
ever
since.
Shot
in
a
tube,
the
television
commercial
shows
Kareena
carrying
the
Vaio
X,
while
the
commuters
envy
the
size
of
the
laptop,
as
well
as
of
its
owner.
The
ad
is
targeted
at
the
young
working
population,
which
demands
efficiency,
portability,
easy
usability
and
luxury.
On
the
occasion
of
Sony
signing
on
their
first
ever
brand
ambassador
said
Maneesh
Rangra,
executive
business
director,
JWT
said,
“Sony's
products
are
celebrities
in
themselves.
But
this
time,
the
qualities
of
Vaio
X
that
is
slim,
stylish
and
sexy,
are
also
synonymous
with
Kareena,
which
led
us
to
choose
her
as
the
brand
ambassador
for
this
product
range."