One
of
many
reasons
that
have
resulted
in
the
super
success
of
the
film
3
Idiots
has
been
its
unique
marketing
strategies.
Talking
about
marketing,
how
can
we
forget
the
brand
of
scooter
which,
Kareena
rides
in
the
film.
The
actress
has
now
been
signed
up
the
brand
ambassador
for
the
same.
We
are
indeed
talking
about
Mahindra's
new
two
wheeler-
'Power
Scooter',
of
which
Kareena
has
been
chosen
as
the
brand
ambassador.
Talking
about
this,
Bebo
said
that,
"My
experience
with
Mahindra
scooter
dates
back
to
two
years
ago,
when
I
rode
a
Mahindra
'Power
Scooter'
in
3
Idiots.
I
am
delighted
to
be
working
with
them."
Kareena
will
now
feature
in
a
multimedia
campaign
for
the
brand.
The
first
campaign
will
be
for
the
Mahindra
Rodeo,
about
which,
she
said
"Rodeo
is
a
youthful,
fun
and
fresh
brand.
It
has
the
right
mix
of
style
and
power."
The
campaign
will
be
officially
launched
soon.
Story first published: Friday, October 8, 2010, 16:43 [IST]