Katrina Kaif, is busy shooting for Zoya Akhtar"s Zindagi Na Milegi in Spain. She is missing the Mumbai rains as she loves the smell of the wet earth on a rainy day. Thereafter, she will leave for London to shoot for Dostana 2 with John Abraham and Abhishek Bachchan.
However, Katrina is not just keeping herself content with a handful of films. She is very serious about starting a film marketing firm. In fact, she has started looking for an appropriate location for her office. She is on a look out for an office area located somewhere between Bandra and Andheri.
Speaking about this new business, Katrina said, “I am just waiting for the guidance of my friends and colleagues about the project. I want to start the marketing division as soon as possible. Film marketing will be a challenging job for me. It is very exciting and I am eager to know how strategies are made for selling the products to the audience as well as the market."
Why this decision of movie marketing? The Bollywood queen said that her love for numbers has inspired her to take this up. According to her, she can easily remember the collection data of movies by heart. It helps her to know, which films are doing good business at the box office.
Katrina is planning to appoint experienced people for her firm, those who can help her. She is confident of bringing a 'highly professional attitude" to the business.
The lady is also very much aware of the importance of film marketing these days. She said a lot of movies are released every week in the theatres, which also include a good number of Hollywood movies. Marketing it properly is very important because it helps to bring in a good opening collection and make it stand out.
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