This will be song recordist Amitabh Verma's debut film. Amitabh, who wrote for the National Award-winning (Best Film on Social Issues) Antardwand (2007) says, "Though Ranvir and Konkona came earlier in Rajat Kapoor's Mixed Doubles and Madhur Bhandarkar's Traffic Signal (2007) they were fleeting appearances and were not really cast together as a proper pair.
I have worked with Ranvir in films and have written a song for Ugly Aur Pagli (a film Shorey starred in) and narrated my script to him. Ranvir liked it because he didn't have to do comedy and because it was different and said yes."
Initially, Amitabh had decided to approach another actress for the lead role opposite Ranvir. But, he says, he got greedy when Ranvir said yes. "I like Ranvir and Konkona as actors and also think they share a good chemistry which can be translated on screen. I told Ranvir to pass on the script to Konkona but Ranvir warned me that their tastes differ and she might say no. Ten days later, Konkona got back saying she will do the film. She liked the script."
The film will be shot in Alibaug and goes on floors in June. Says Amitabh, "Ranvir and Konkona will be styled differently in the film. Konkona is very particular about her looks and has her designer on board to discuss what she will like in the film."