The
ovation
is
so
irresistible
especially
when
you
happen
to
be
Madhuri
Dixit.
To
no
one's
surprise,
she's
back
in
the
thick
of
things,
shooting
not
only
for
the
reality
show
that
brought
her
to
India
this
time,
but
also
an
endorsement
for
which
she
has
apparently
been
paid
an
unheard-of
price.
Madhuri
has
now
been
signed
for
a
number
of
endorsements
in
India.
One
of
them
was
shot
last
week
at
a
suburban
studio.
According
to
reliable
sources,
Madhuri
and
her
old
faithful
business
manager
Rakesh
Nath
(Rikku)
have
finalized
the
exiled
Diva
for
at
least
three
other
endorsements
that
would
keep
her
busy
for
a
good
part
of
January.
When
contacted,
Rikku,
who
has
looked
after
Madhuri's
career
from
the
start,
admits
Madhuri's
endorsement
plans.
"She
is
at
this
very
moment
shooting
for
an
endorsement
campaign
for
Hindustan
Lever
product.
Other
endorsements
are
being
finalized.
Meetings
are
on."
The
buzz
in
the
film
industry
is
that
Madhuri
is
determined
to
make
a
comeback
into
movies.
Says
a
source,
"The
reality
show,
then
the
endorsements
are
stepping
stones
to
a
movie
comeback.
When
she
did
Yash
Raj
Films'
Aaja
Nachle
three
years
ago,
the
project
backfired
because
it
relied
solely
on
her
charisma.
The
film
was
about
saving
a
dying
theatre
company.
It
wasn't
about
saving
the
Taj
Mahal.
So,
no
one
really
cared.
This
time,
Madhuri
is
determined
to
get
her
movie
comeback
right.
She's
here
in
Mumbai
for
the
long
haul.
The
reality
show
and
endorsements
are
teaser
trailers.
Madhuri
will
sign
a
big
film
soon."
Apparently,
Yash
Raj
Films,
Sanjay
Leela
Bhansali,
Karan
Johar
and
UTV
have
come
up
with
tempting
offers.
Madhuri
is
on
the
verge
of
signing
one
of
these.
Says
Rikku,
"You're
right.
She
has
got
4-5
very
good
offers.
She
will
definitely
do
another
film
soon.
But
this
time
we
have
to
be
very
careful.
I've
worked
with
other
actresses.
But
Madhuriji
is
Madhuriji."
The
diva
seems
more
than
happy
keeping
busy
at
home
away
from
her
adopted
home.
Says
Madhuri,
"I'm
having
a
ball.
I
am
so
glad
people
have
like
me
on
'Jhalak
Dikhlaa
Jaa'.
I
am
enjoying
this
busy
phase
before
the
camera."
Her
sons
are
expected
to
join
her
this
week
for
their
Christmas
holidays.
"I
can't
wait
to
see
them," Madhuri
says
happily
before
rushing
for
her
next
shot.
Story first published: Monday, January 3, 2011, 18:30 [IST]