The
film
releases
in
India
this
week
and
in
the
US
in
January!
PS:
Producer
says
delay
is
because
film
needs
more
promotion
in
the
west
But
Mallika
Sherawat's
yearlong
stay
in
LA
was
to
do
just
that,
wasn't
it?
Mallika
Sherawat
was
parked
in
Los
Angeles
for
over
a
year,
presumably
to
promote
her
next
film
Hisss.
But
the
film,
which
hits
Indian
screens
this
Friday
(October
22),
is
not
even
releasing
in
America.
Directed
by
Jennifer
Lynch,
Hisss
was
to
have
a
grand
release
across
US
theatres
on
October
22,
along
with
the
desi
version
but
the
actress
and
the
producers
aren't
talking
about
it.
Vague
reasons
like
"the
producers
feel
that
the
film
needs
to
be
promoted
more
in
Hollywood" and
"there
are
other
Hollywood
films
releasing
in
the
same
month
and
Hisss
wouldn't
have
got
a
proper
theatrical
release"
are
being
floated.
Which
raises
the
doubt
if
the
film
will
have
a
straight-to-DVD
release
worldwide.
Building
the
film
Govind
Menon,
co-producer
of
Hisss,
denies
a
DVD
release
in
Hollywood,
"We
are
not
releasing
it
across
USA
now
as
we
are
building
up
the
film
a
bit.
The
English
version
will
release
in
January
2011.
Many
Hollywood
films
don't
release
on
the
same
day
across
the
world.
There
is
some
serious
promotional
work
left
for
us
to
do."
He
explains
Mallika's
year-long
stay
in
LA
with
"she
was
there
but
for
pre-release
promotional
work.
This
way
after
the
film
releases
in
India
and
other
countries
in
the
world
we
can
give
better
individual
attention
to
Hisss
for
its
Hollywood
release
and
this
will
take
almost
three
months."
Release
in
phases
The
film
hits
Indian
screens
in
Hindi,
Tamil
and
Telugu
this
week,
while
the
Malayalam
one
will
come
the
next
week.
Menon
adds,
"The
international
version
with
subtitles
will
also
release
in
Malaysia,
Australia,
UK,
Fiji,
New
Zealand,
Australia
and
South
Africa
the
same
week.
Phase
2
will
see
Hisss
have
a
theatrical
release
in
Hollywood.
There
has
been
no
talk
of
a
DVD
release.
We
will
also
have
the
next
release
in
East
Asia
in
Hong
Kong,
Japan,
Korea
and
countries
there."
No
fear
of
film
getting
stale
through
the
piracy
market
bothers
him.
"Piracy
is
a
problem
in
the
US
too
but
the
mainstream
American
public
won't
watch
it
without
English
subtitles.
We'd
rather
do
a
good
job
correctly
and
release
later."
Story first published: Wednesday, October 20, 2010, 14:31 [IST]