After the research among blind or partially sighted people of Asian origin, the Royal National Institute of Blind People (RNIB) found out that over 55 per cent wants wants to watch Bollywood films if AD is provided. So, for the first time ever, 20th Century Fox is offering a Hindi AD track on My Name is Khan.
AD is as important to blind and partially sighted people as subtitles are to those hearing impaired. It is an additional narration that fits between passages of dialogue to describe action sequences, body language, costume and scenery, allowing the viewer to understand exactly what is happening on screen.
My Name is Khan features Shahrukh Khan and Kajol in the lead roles and is directed by Karan Johar. It is about a man who goes all the way to the US in spite of all odds to win back his love.
Besides storming the box office, My Name is Khan is set to create history by becoming the first ever Bollywood film to be released in cinemas with audio description (AD). Yes, the blind can watch Shahrukh Khan's film in the theatres now.