She would be making it a point to promote Himachal's slogan 'Unforgettable Himachal' and 'A Destination for All Seasons and All Reasons' - both domestically and internationally. It could be because Preity obviously has a soft spot for the destination as she did her schooling from Shimla.
The talks started a few months back when Preity was visiting the state for the IPL matches hosted by the Himachal Cricket Association. Tourism Director Arun Sharma offered her to represent the state and Preity said yes to the offer. The state is in the process of sending her a formal letter. She plans not to charge anything for her services as brand ambassador. Kudos PZ!
Interestingly, Abhishek Bachchan's last visit to the state revealed his willingness to be the Brand Ambassador but talks with Preity had come to quite an advance stage thus things with Jr. Bachchan didn't really materialise. More so, Preity kind of is Himachali and has also featured in the state's coffee table book - Har Ghar Kuchh Kehta Hai - brought out by the tourism department.