Talking about their latest sign up, Anirban Das Blah, MD KWAN says, "Young people are the single biggest consumer demographic in India and it is often difficult identifying someone who they can connect with and relate to, someone who epitomises their aspirations and complexities, who represents the changing face of a confident, young nation. We believe that no one connects with young Indians better than Ranbir Kapoor and we are honoured to work with India's greatest youth icon."
Talking about signing on with KWAN, Ranbir Kapoor says, "I've actually been working very closely with KWAN ever since it's inception. Since Anirban started KWAN, they have represented me in every new endorsement I have signed - John Players, Virgin Mobile and Nissan. As a good friend and a fantastic professional organisation, it was a logical step to formalise the relationship and have KWAN formally and exclusively represent me in the corporate space. I look forward to many memorable campaigns working with KWAN over the years."