Raveena Tandon Thadani also joins the league of John Abraham, Pamela Anderson, Sir Paul McCartney, and Jackie Chan to help animals by taking part in the campaign, 'People for the Ethical Treatment of Animals' (PETA).
Raveena is seen in a new advertisement of PETA. The actress is looking stunning in the ad adorning a skinny outfit that resembles a snake's skin. She is lying in a pool of blood. The ad promotes the words, “ Wearing Exotic Skins Kills. Leave Wildlife Out of Your Wardrobe."
Raveena's attire was designed by Karishma Trehan and the advertisement was shot by photographer Aninash Gowariker. Raveens's main intention behind the advertisement is to make consumers aware of the sufferings of the snake, alligators and other exotic animals go through before their skins are made into luxurious products.
Snakes are usually nailed to trees and are skinned alive. After the animals adulterated bodies are discarded, it takes hours for them to die. Alligators are crushed into small spaces and then are hammered to death so that their skin can to used to make shoes, clothes, etc.
The actress says that wearing shoes and clothes and other accessories made of the skin of these exotic animals is a very cold blooded act. She adds that these days we can find wild kingdom of fake snakes and pythons that pay tribute to the beauty of these animals without making them fashion victims.