Sabbir said, "Once I finished scripting, I felt that the Heer's part needed somebody, who is young and dynamic, as it's totally an author-backed role. At the same time, that person should have vulnerability as well as emotional depth. With so much in mind, I just couldn't see anybody beyond Deepika for the role, as I feel that she is one of the finest female actors among the Gen-Next's brigade."
Sabbir also added, "Casting this pair together was due to the fact that, this was one pair, which was everybody's unanimous decision. To have Deepika as Heer and Shahid as Ranjha, the film is nothing short of being fantastic. Everybody is excited to see the pair together!"
Since it's a romantic story being retold, music will play prominence in the film. Talking about the music of Heer And Ranjha, Sabbir reveals, "Music is indeed a very integral part of this film. And I am so very happy to have Pritam on board for it. There are 6 songs in the film. The core of the music will be romance... Music that will depict that it's a love story, at the same time it'll be contemporary. The music of this film will surely have lots of soul with a lot of modernity."
The shooting of Heer And Ranjha will begin in April 2011.