The Brihanmumbai Municipal Corporation has come up with an innovative idea and is roping in famous celebs to fill in their forms and thus gather publicity towards the campaign. Celebrity endorsements have always worked with the masses especially when it comes to social causes like taking polio drops, voting etc which had celebrities like Kareena Kapoor, Deepika Padukone, Salman Khan, Akshay Kumar, shahrukh khan etc to come forward and urge the people towards a social cause. It has also been noted that such campaigns have always helped and increased the number of people to step out of their houses for the benefit of the society and themselves.
The civic body has taken smiling pictures of shahrukh khan and Amitabh Bachchan filling in their census form for a unique identification card. Dr. Kanchan Balawalikar who filled up SRK"s census form on Friday said that SRK was very courteous and co-operative with the procedure and was also inquisitive about how the census work was carried out. He wanted to get more information on the subject and seemed to be really interested. Following an appointment they met the superstar who was very down to earth and went on with the formalities just like a gentleman. They appreciated his sincerity.
This king definitely does not have a problem in following the rules himself.