Shahrukh had struck a deal with the inner wear brand Lux Cozy and he was appointed it's brand ambassador. Lux Cozy which is owned by Ashok Todi and Pradip Todi in turn sponsored the uniforms for the Kolkata Knight Riders team. Ashok Todi is facing court trial for the murder of graphics designer Rizwanur Rehman, a Muslim, after he married his daughter Priyanka. The case had also led to the removal of the then Kolkata Police Commissioner Prasun Mukherjee.
Many in Kolkata have been upset over Shahrukh's tie-up with the Todis. Some religious groups had also called for the boycott of his movie My Name Is Khan when it released on February 12. To add to Shahrukh's woes artistes, actors, dancers, writers and performers are also expressing their opposition to the controversial tie-up. Shahrukh who will need the entire city to rally behind him in the upcoming IPL will find it hard to continue with the deal.
The year 2010 seems to be a year of controversy for Bollywood actor Shahrukh Khan. No sooner did the actor come out of the controversy around the release of his movie My Name Is Khan amidst protests by the Shiv Sena he finds himself locked in another one. If it was supporting the cause of the Pakistani players in the IPL which agitated the Sena, it is the endorsement deal for his team Kolkata Knight Riders which is giving Shahrukh headaches now.