The
year
2010
seems
to
be
a
year
of
controversy
for
Bollywood
actor
Shahrukh
Khan.
No
sooner
did
the
actor
come
out
of
the
controversy
around
the
release
of
his
movie
My
Name
Is
Khan
amidst
protests
by
the
Shiv
Sena
he
finds
himself
locked
in
another
one.
If
it
was
supporting
the
cause
of
the
Pakistani
players
in
the
IPL
which
agitated
the
Sena,
it
is
the
endorsement
deal
for
his
team
Kolkata
Knight
Riders
which
is
giving
Shahrukh
headaches
now.
Shahrukh
had
struck
a
deal
with
the
inner
wear
brand
Lux
Cozy
and
he
was
appointed
it's
brand
ambassador.
Lux
Cozy
which
is
owned
by
Ashok
Todi
and
Pradip
Todi
in
turn
sponsored
the
uniforms
for
the
Kolkata
Knight
Riders
team.
Ashok
Todi
is
facing
court
trial
for
the
murder
of
graphics
designer
Rizwanur
Rehman,
a
Muslim,
after
he
married
his
daughter
Priyanka.
The
case
had
also
led
to
the
removal
of
the
then
Kolkata
Police
Commissioner
Prasun
Mukherjee.
Many
in
Kolkata
have
been
upset
over
Shahrukh's
tie-up
with
the
Todis.
Some
religious
groups
had
also
called
for
the
boycott
of
his
movie
My
Name
Is
Khan
when
it
released
on
February
12.
To
add
to
Shahrukh's
woes
artistes,
actors,
dancers,
writers
and
performers
are
also
expressing
their
opposition
to
the
controversial
tie-up.
Shahrukh
who
will
need
the
entire
city
to
rally
behind
him
in
the
upcoming
IPL
will
find
it
hard
to
continue
with
the
deal.
Story first published: Tuesday, February 23, 2010, 9:12 [IST]