These promotional activities are seriously a mandatory requirement in the present dog-eat-dog movie-world. Therefore, it was a strange surprise to see Abhay Deol absent at the promotion for his latest film, Aisha. Abhay has always been one step ahead and has promoted each of his movies with a certain aggression except this time.
Abhay Deol"s absence was noticeable when it came to Aisha. His absence was felt and it was indeed weird. He wasn"t there for Aisha, while he attended the promo of his upcoming Road Movie. Surprise! It was good that Aisha"s protagonist Sonam Kapoor came to Abhay"s rescue.
She revealed that he was busy shooting for Zindagi Na Milegi Dobara, a film by Zoya Akhtar in Spain. It is a big budgeted film that features Hrithik Roshan, Farhan Akhtar and Katrina Kaif among others. It is clear that he couldn"t be at the promotions of Aisha, since he is in Spain promoting the big budgeted Road Movie.
In today's Bollywood, a couple of months prior to the release of a film and the subsequent week are considered to be extremely important and precious for the successful promotion of the film. It is due to this reason that the prime star cast of a film needs to be within the public eye for those two months preceding the release. Usually, the cast has to face several interviews, attend a number of promotional events, chat shows, photo shoots and need to promote the movie on social networking sites as well.