Says a source, "Mana along with her siblings Rahul Kadri and Isha Mehra run the NGO, Save The Children India Foundation. It was while discussing about how to raise funds and create awareness for the foundation that Anna came up with the idea of roping in international celebrities to put together live shows in different cities of India.
“Suniel approached his friend Sujit Jain from Netsurf Entertainment, who got in touch with Richard Coram, Bryan Adams' tour producer (runs the company The Talent Brokers) and the deal was finalised."
Suniel himself is the brand ambassador of Save The Children (STC). "He is also associated with the event. Anna is extremely proud that an NGO like theirs is attached to the event. Thanks to Bryan Adams, small towns like Mahad will come to know about STC."
The source informs that this won't be a one-off event. “Sujit and Suniel plan to make this an annual event where they will bring down international performers to India for live shows. There will be different concerts held all over India to create awareness for Save The Children, especially among the youth."
Having said that, the Bryan Adams concert tour is not a charity event. There will be a VIP lounge and donor passes will be available. A percentage of the proceeds from the sale of the passes will go to Save The Children.
The tour flags off in Pune, then moves to in Mumbai, on to Bangalore and New Delhi and lastly, Hyderabad. The Bryan Adam World Tour Indian Edition will be officially announced at an event today at a five-star in Mumbai.