Sunny
Deol
has
is
ready
to
embrace
the
changing
scenario.
Okay,
let
me
explain.
The
actor,
who
has
maintained
a
low
profile
all
this
while,
has
decided
to
turn
aggressive…
off
screen,
of
course.
More
market-friendly
and
more
media-friendly
too.
"Times
have
changed.
It's
important
that
the
world
knows
what
kind
of
work
you
do.
It's
all
about
making
the
right
noise," Sunny
confides.
He's
shooting
non-stop
with
dad
Dharmendra
and
bro
Bobby
for
Sameer
Karnik's
Yamla
Pagla
Deewana
in
Punjab.
"Gone
are
the
days
when
people
used
to
let
the
product
do
the
talking.
Earlier,
in
the
1970s
and
1980s,
my
father
and
several
of
his
contemporaries
had
multiple
releases
each
year
and
most
of
them
hit
the
bull's
eye,
without
anyone
devoting
20
days
for
promotional
activities.
Yet,
those
films
drew
audiences
in
hordes," Sunny
reminisces.
So
why
has
he,
all
of
a
sudden,
decided
to
follow
Aamir
Khan,
Shahrukh
Khan
and
Akshay
Kumar's
footsteps?
"The
initial
weekend
business
plays
a
crucial
part
today.
You
need
to
work
hard
and
make
people
aware
of
your
film.
Marketing
and
promotion
have
become
all-important
these
days,"
Sunny
states.
The
actor
has
also
decided
to
re-invent
himself.
A
lot
of
people
feel
that
the
actor
started
repeating
himself
in
film
after
film,
which
made
a
dent
in
the
box-office
earnings
of
his
films.
"That's
true!
But
I
am
open
to
working
in
movies
that
have
something
different
to
say.
The
viewers
aren't
keen
to
watch
the
same
stuff,
which
is
why
you
find
a
spurt
in
storytellers
keen
on
narrating
fresh
stories.
I
am
open
to
challenging
roles,"
Sunny
emphasises.
Story first published: Tuesday, March 23, 2010, 14:04 [IST]