He's shooting non-stop with dad Dharmendra and bro Bobby for Sameer Karnik's Yamla Pagla Deewana in Punjab. "Gone are the days when people used to let the product do the talking. Earlier, in the 1970s and 1980s, my father and several of his contemporaries had multiple releases each year and most of them hit the bull's eye, without anyone devoting 20 days for promotional activities. Yet, those films drew audiences in hordes," Sunny reminisces.
So why has he, all of a sudden, decided to follow Aamir Khan, Shahrukh Khan and Akshay Kumar's footsteps? "The initial weekend business plays a crucial part today. You need to work hard and make people aware of your film. Marketing and promotion have become all-important these days," Sunny states.
The actor has also decided to re-invent himself. A lot of people feel that the actor started repeating himself in film after film, which made a dent in the box-office earnings of his films. "That's true! But I am open to working in movies that have something different to say. The viewers aren't keen to watch the same stuff, which is why you find a spurt in storytellers keen on narrating fresh stories. I am open to challenging roles," Sunny emphasises.
Sunny Deol has is ready to embrace the changing scenario. Okay, let me explain. The actor, who has maintained a low profile all this while, has decided to turn aggressive… off screen, of course. More market-friendly and more media-friendly too. "Times have changed. It's important that the world knows what kind of work you do. It's all about making the right noise," Sunny confides.