"It is definitely not going to be a regular press conference coupled with the screening of a few songs. It is going to be an altogether different affair," says a highly placed source from the marketing team of Tees Maar Khan, "A film like Tees Maar Khan has to be pitched differently."
Extending the reason behind the 'difference' that Tees Maar Khan is aiming for, the source adds, "When it comes to regular music launches, there is at least one such event that happens in Bollywood, whether for a big or a small film. There is visibility that comes in but nothing which is long lasting. Also, one doesn't always find a launch to compliment the theme and the genre of a film as all of them look just the same. If Tees Maar Khan too had to do the same, its music may well have arrived on the stands without going for one such event."
With music by Vishal-Shekhar and a guest composition (for the title track) by Shirish Kunder (who is also the producer of the film), Tees Maar Khan music is being looked at with a keen interest, as it also brings the team together once again after Om Shanti Om. However, with continued suspense being created around the launch of the film's soundtrack, one reaches out to the woman at the hot seat, Farah herself.
"Well, a suspense has to be suspense, so why break it before its due date", Farah teases, "Sunday is just a few days away, so, why not wait for a little while longer. All I can confirm though are two things - 1) The launch is going to be unconventional and would take you by total surprise. You have never seen music of a film release like this ever before. 2) Going by the genre of the film, our protagonist Tees Maar Khan is going to take you for a ride for sure, so keep your seat belts fastened and be prepared for the unexpected. Beyond that, if I utter a word, I would just end up revealing it all."
Well, even though the film is touted to be a racy masala entertainer, seems like Farah and Co. chose the 'suspense, thrill and action' genre for the launch here. Hope it indeed does lead to a grand finale!