The
Royal
National
Institute
of
Blind
People's
campaign
for
Audio
Description
has
resulted
in
several
major
distributors
of
Hollywood
films
releasing
their
DVDs
with
an
AD
track
in
the
UK.
Now,
for
the
first
time,
the
DVD
of
a
Bollywood
film
with
an
AD
track
in
Hindi
will
be
made
available
across
the
world.
Eros
International's
Veer,
a
love
story
set
in
the
historical
context
of
the
British
rule
in
India
has
resulted
in
a
modern
day
British-Indian
collaboration,
making
Veer
the
first
Bollywood
film
to
have
an
audio-description
(AD)
track
in
Hindi
on
its
DVD.
UK-based
Royal
National
Institute
of
Blind
People
(RNIB)
worked
with
Eros
International
to
achieve
this
milestone
after
its
research
among
blind
or
partially
sighted
people
of
Asian
origin
in
the
UK
and
India
found
that
over
70
per
cent
of
respondents
were
more
likely
to
watch
Bollywood
films
if
AD
in
Hindi
was
provided.
AD
is
as
important
to
blind
and
partially
sighted
people
as
subtitles
are
to
those
with
hearing
impairments.
It
is
almost
like
an
observer
narrating
a
story
to
the
viewer,
an
additional
commentary
that
fits
between
passages
of
dialogue
to
describe
action
sequences,
body
language,
costume
and
scenery
-
allowing
the
viewer
to
understand
exactly
what
is
happening
on
screen.
Pranab
Kapadia,
Head
of
International
distribution
at
Eros
International
says:
“We
are
extremely
excited
to
join
hands
with
RNIB
and
present
the
first
of
its
kind
film
DVD
with
the
epic
Veer
having
Audio
Description
for
the
blind
or
partially
sighted
fans
of
Indian
cinema.
We
strongly
believe
in
our
social
responsibility
and
this
is
our
humble
attempt
in
initiating
a
step
that
we
believe
will
benefit
consumers
largely".
Film
fan,
Naseem
Rehman,
from
Coventry
says:
"I
love
Bollywood
films,
but
I
don't
often
go
to
the
cinema
because
I
find
it
difficult
to
follow
all
the
action
on
screen.
I've
also
got
three
young
children
and
having
audio
description
on
DVDs
that
I
can
enjoy
at
home
with
my
boys
will
be
fantastic.
I'll
be
able
to
watch
with
them
and
know
what
they
are
seeing
too,
without
needing
someone
to
explain
the
action
to
me."
Veer
from
Eros
international
is
directed
by
Anil
Sharma
and
produced
by
Vijay
Galani
movies.
The
film
stars
Salman
Khan,
Zarine
Khan,
Sohail
Khan
and
Liza
Lazarus.