The Indian Film Festival of London - IFFL 2010 is the first major film festival to be held in London that is dedicated solely to promoting cinema from the Indian subcontinent. Along with the popular and offbeat cinema of Mumbai and regional India, the festival hopes to introduce audiences to the lesser-known cinematic traditions of the region, showcasing powerful productions from Pakistan and Bangladesh.
The Festival will be held from August 25 - 29 at London's historic Riverside Studios which for over 25 years has enjoyed a cult status among film-lovers as the pre-eminent home of original and pioneering cinema. Riverside Studios has a loyal base of over 15,000 customers, most of whom are high-earning professionals in the media industry from a largely British background. The potential for crossover is immense.
Vinod Chopra says, "3I is a special film, it's a film that has changed my own daughter's outlook towards education and has taken up classical dancing full time. To have a charity screening for UNICIEF only echoes what the film is trying to say and we are really proud to be associated with such a Nobel cause. Also would like to thank the festival for honouring me with a retrospective of my films."