Ever wondered why vidya balan looks as fresh like a Lilly. It's probably because of good sleeping habits. Therefore, naturally, Indian Sleep Disorders Association (ISDA) has appointed her as the brand ambassador of sleep awareness month that runs through all of March.
The drive is to sensitise people about sleep disorders, the symptoms of which are often ignored but can cause serious health issues. It's Miss Balan's belief which is validated by doctors as well that getting a good night's sleep is as important as having daily vitamins and in case you're facing irregular sleeping patterns, it's important to see a doctor.
According to experts one in every three Indian suffers from insomnia or some other form of sleep disorder but having Vidya working on creating awareness, there is bound to be a lot of people having sweet dreams.