Here comes Vivek, the Prince of Bollywood

At a time when most actors believe in multi-hero films, Vivek Oberoi has had the courage to accept Prince, a film that's riding on his shoulders. It's a risky situation. If Prince works, Vivek would be the new Prince of Bollywood. God forbid, if it doesn't, it would affect Vivek's standing in the industry.

"That's true," Prince producer Kumar Taurani admits it's a big gamble, but the veteran film-maker is extremely confident that Prince would strike a chord. Says Taurani, "Vivek is an extremely hard-working actor and people will see a new Vivek in Prince. He was co-operation personified all through the making of the film. And when I look back, I think Vivek was the right choice for the role."

Taurani has left no stone unturned to give his best to Prince. Besides being aggressive on the promotional front, Taurani is also giving the film the best possible release - approx. 1200 screens. "The distributors have indicated that there's tremendous excitement for the film and hence, they've decided to give it a wide release. They feel Prince has the potential to strike it big, hence the extensive screens," Taurani reveals.