Dharma Productions and Arbaaz Khan Productions are facing a lot of problem to arrange the single theaters for the screening of their respective movies. Dharma Productions wants a two-week commitment from a few theatres for We Are Family which stars Kareena Kapoor, Kajol and Arjun Rampal. But all the single screen theaters are not willing to commit this because they want to cash in on Salman Khan"s Dabangg, which will be released in the second week.
A source from the industry was quoted saying that We Are Family makers want two weeks commitment from single theatres, which is not acceptable to most of them. These theaters have informed about their objection to Karan Johar and UTV Motion Pictures.
Owner of Maratha Mandir, Manoj Desai said that why Karan is so adamant about two weeks if he is confident about We Are Family. He added that Karan should allow his film to speak.
Santosh Bhatia, exhibitor of Premiere in Dadar and Premier Gold in Dongri said that he wouldn"t like to lose on a film like Dabangg. He said that he would have agreed to give two week"s commitment if Dabangg would not be releasing the following week.
In Bollywood, clash of two big films releasing on the same day is not a very unusual fact. However, this time two big films in the line are not directly bothered about the release date but about the theaters. Karan Johar"s We Are Family is releasing on 2nd September and the very next week will be the release date for Salman Khan starrer movie Dabangg.