"There are four very important steps that we are going to cover in this campaign. Starting right from the time when the baby is in the womb of the mother, where the feeding of the mother is the most important, to the time the child's feeding includes not only breast feeding, but also natural food," the actor informed IBN Live.
Reportedly, Aamir met the minister along with his creative team, led by lyricist Prasoon Joshi. He made a presentation on his concepts and plans to spearhead the campaign on malnutrition. Aamir said, "I am an entertainer when I am acting in a film and I am a social person when I am associated with an issue like this."