When
Aamir
Khan
talks,
everyone
listens.
However,
one
would
think
that
getting
the
multiplex
theatres
to
agree
to
do
away
with
an
interval
for
all
the
screenings
of
his
new
production
Dhobi
Ghat
which
his
wife
Kiran
Rao
has
directed,
would
seem
not
only
like
a
tall
order
but
an
impossible
ideal
to
achieve.
Theatres,
especially
the
posh
multiplex
chains
depend
on
revenue
earned
through
the
sales
of
snacks,
popcorn
and
cold
drinks.
To
convince
multiplex
theatres
to
do
away
with
the
interval
and
therefore
forego
a
sizeable
chunk
of
their
earnings
from
the
screenings
seemed
like
an
impossible
dream.
But
Aamir
has
done
it
again.
He
has
achieved
the
impossible.
After
audaciously
advertising
Dhobi
Ghat
as
a
95-minute
film
with
no
interval,
Aamir
personally
visited
the
owners
and
managers
of
the
multiplex
chains.
They've
apparently
now
given
it
to
him
in
writing
that
there
would
be
no
interval
in
the
screenings
of
Dhobi
Ghat.
Not
just
the
multiplex
chains
and
single
theatres
in
Mumbai,
Aamir
has
personally
secured
a
similar
never-before
no-interval
clause
from
theatres
across
India.
Says
a
source,
"When
Aamir
decided
that
the
narrative
of
Dhobi
Ghat
should
not
be
interrupted
with
an
interval,
he
personally
requested
the
multiplex
and
single-theatre
owners
to
understand
his
point
of
view.
At
first
they
protested
about
the
losses
that
would
occur
if
audiences
do
not
step
out
to
buy
snacks.
But
then
Aamir
gently
suggested,
he
would
screen
Dhobi
Ghat
only
in
the
theatres
that
agreed
to
do
away
with
the
interval.
All
the
theatre
chains
across
the
country
came
around."
Apparently,
the
implementation
of
the
no-intermission
clause
for
Dhobi
Ghat
will
be
closely
monitored
across
the
country.
Errant
theatres
sneaking
in
samosa
space
into
Dhobi
Ghat
would
be
guilty
of
a
breach
of
contract.
Siddharth
Roy
Kapur
of
UTV,
the
co-producers
of
Dhobi
Ghat
confirms
Aamir's
firm
stand
on
the
mid-point
issue.
Says
Kapur,
"Aamir
spoke
to
all
the
multiplexes
and
they
agreed
to
no
interval.
Dhobi
Ghat
is
only
95
minutes
long
and
structured
to
be
watched
in
one
sitting
without
an
interval
so
yes,
the
multiplexes
have
seen
the
wisdom
of
his
logic."
Aamir's
close
friend
filmmaker
Rakeysh
Omprakash
Mehra
who
has
been
championing
the
cause
of
the
abolition
of
the
ritual
of
the
abolition
sees
this
as
a
big
breakthrough
in
the
process
of
guarding
the
creative
sanctity
of
our
films.
Says
Mehra,
"Intervals
are
an
unnatural
brake
applied
in
the
middle
of
a
film
to
sell
samosas.
There
is
no
first-half
and
second-half
in
a
film.
This
is
an
artificial
division
created
purely
to
generate
revenues
through
food
sales."
Story first published: Wednesday, January 19, 2011, 14:27 [IST]