It is well-known that Rajinikanth often comes forward to lend his helping hand for the needy. So, people might have cooked up rumours that Rajinikanth has given his approval for the government's (Govt.) promotional activity against malnutrition.
Rajinikanth, who has not done any commercial till date had reportedly agreed to do the ads, as it is for the social cause. It may be recalled that the actor had done a similar kind of promotions in the 80s for the eradication of polio.