Recently, the Broadcast Editors" Association has circulated an internal memo to all television journalists listing guidelines on how the television media should behave and what to cover when Aishwarya Rai Bachchan gives birth to her first child.
It is believed that it is Amitabh Bachchan's recent tweets and blog posting on November 1st that has compelled the media to take up this decision. Amitabh Bachchan posted, “This is sheer desperation – a desire to brush up their screenplay skills, of how to design stories to fill in as it were the hours of time required to be filled in for the channel. Digital facilities have given expanse to no limit of time and usage of film material. It is there by the millions and when over, deleted and started all over again. The still cameras are no less. Invading every possible breach to get something to sell off to the print and the net … and with attitude!"
But, Amitabh have clearly denied the rumours about he approaching the I & B ministry to put a ban on the media from covering Aishwarya's delivery on the assumed due date. Bachchan squashed all rumours as he posted on Twitter: "HaHa ! Print Mid-Day asking if I have told I & B ministry to block media news of Aishwarya's delivery! Absolute rubbish! Good try MDay ! Firstly I have no such intention ever; secondly do you really think I & B would listen to me!?? No way baby!"
Bachchan further tweeted, "Apparently, media has been told by I & B to not have OB Vans outside hospitals! That news came to me via a journalist.. so someone putting two and two together and making it Bachchan... Ha ha ha !!" Bachchan also revealed on Twitter that the broadcast media has confirmed that they will not place OB vans in front of the hospital where Ash will be admitted. Rather, the media will break the news only after an official announcement is made by the Bachchans.