The latest promo of the film showcases Big B using the word BEEP instead of expletives whenever he feels like doing so. “Aye baut bada beep hai yaar tu" is what he is heard saying in the promo! In fact, he also justifies this new lingo through a dialogue in the film that goes as…“Jabhi mera mann gaali deno ko karta hai to main beep bolta hu. Us se do cheez hota hai. Ek toh mera zabaan saaf rehta hai aur doosra, saamne waali ki izzat ka beep lag jaata hai." (One, it helps keep my language clean and second it effectively puts down the one in front of me).
Mr Bachchan says, “Just as I have always been leery of explicit love scenes, I do not care for explicit language on screen". So when Amitabh refused to use cuss words in Bbuddah even when the situation required him to do so, director Puri Jagannath came up with the idea of using the word 'Beep"!