Talking to the PTI, Emraan Hashmi said, “Ghanchakkar is one of the best scripts I have come across in recent times. It is commercial, edgy and very entertaining." Meanwhile, Rajkumar Gupta said, "It is a quasi-realistic urban comedy-thriller, highlighting the absurdity of certain real human situations."
However, the film Ghanchakkar is produced by UTV Motion Pictures, who have earlier produced both the films of Gupta. UTV Motion Pictures CEO, Siddharth Roy Kapoor said, "We are thrilled about our third venture with Rajkumar Gupta. What makes the film even more exciting is that we will be working with Emraan Hashmi for the first time. He is one of the most bankable stars in recent times. He is playing a role that he has never essayed earlier."