As a part of the cause, Freida has been photographed by singer Bryan Adams, who has captured her in the signature pose of the cause. The pictures shows her hands cupped behind her ear to convey conscious hearing to people. All other celebs have also been photographed in the similar pose. The idea behind the campaign is to raise awareness about the issue related to hearing disabilities. Hearing disability is a problem that affects more than 16% of the world"s population.
Freida Pinto will soon be seen in Hollywood films like Rise Of The Planet of Apes and Immortals in the year 2011.