Earlier, Aishwarya Rai Bachchan was 'whitewashed" on the cover page of the Elle magazine. Even though Aishwarya is light skinned, they still decided to paint her white. That had stirred quite a controversy then.
However, L'Oreal spokesperson, speaking to a popular newspaper denied any retouching and clarified, “Freida Pinto has been a spokesperson for the L'Oreal Paris brand since 2009. We highly value our relationship with Ms Pinto. It is categorically untrue that L'Oreal Paris altered Ms Pinto's features or skin-tone in the campaign for Project Runway 'Colors Take Flight' limited-edition collection."
L"Oreal"s new advertisement for 'Colours Take Flight' limited-edition collection shows Slumdog Millionaire actress Freida Pinto look a few shades lighter than her actual colour. The commercial is causing uproar amongst many who consider it to be racial discrimination from countries obsessed with fair skin.