“I am very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and today I am excited to undertake this new journey with them. Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need," Kareena told PTI.
The actress will unveil the Absolute looks at the Lakme Grand Finale by fashion designer Manish Malhotra at Lakme Fashion Week Winter/ Festive 2011. The fashion week will be held between August 16 to 21.
“We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions. The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life," said Farida Kaliyadan, General Manager-Lakme.