Actress
Kareena
Kapoor
has
been
chosen
as
the
face
of
Lakme
ABSOLUTE
,
a
high-performance
long
wear
make-up
range
with
world
class
products
that
last
up
to
16
hours.
She
is
happy
to
be
a
part
of
the
brand
and
will
take
part
in
the
brand's
campaigns
in
the
days
to
come.
“I
am
very
proud
to
be
associated
with
a
brand
that
introduced
the
concept
of
make-up
to
the
Indian
woman
and
today
I
am
excited
to
undertake
this
new
journey
with
them.
Lakme
ABSOLUTE
keeps
my
skin
radiant
and
makes
me
look
beautiful
the
whole
day
without
the
need
of
any
touch-ups.
Its
long
wear
and
high-performance
products
are
just
what
I
need," Kareena
told
PTI.
The
actress
will
unveil
the
Absolute
looks
at
the
Lakme
Grand
Finale
by
fashion
designer
Manish
Malhotra
at
Lakme
Fashion
Week
Winter/
Festive
2011.
The
fashion
week
will
be
held
between
August
16
to
21.
“We
are
delighted
to
have
Kareena
as
the
face
of
Lakme
ABSOLUTE
and
launch
its
exciting
range
of
products.
Lakme
ABSOLUTE
has
been
specially
designed
keeping
in
mind
the
Indian
skin
tone,
texture
and
weather
conditions.
The
range
is
inspired
by
the
modern
woman
who
effortlessly
plays
myriad
set
of
roles
across
her
personal
and
professional
life,"
said
Farida
Kaliyadan,
General
Manager-Lakme.