In an interview with the PTI, Puneet Issar told, "The film focuses on Sikhs who became victims of racist violence in the aftermath of 9/11. There is a misconception in some countries including US and France that anyone who wears a turban belongs to Arab nations or Afghanistan. We want to show that Sikhs have their distinct identity."
Puneet Issar is playing a Sikh character Fateh Singh in the film I Am Singh, who works with the Los Angeles Police Department. The movie also stars Gulzar Chahal, Mika Singh, Rizwan Haider, Tulip Singh and Brooke Johnston. The director says that couple of actors from Canada and US also star in the film.
However, I Am Singh is slated for a December 2 release. Puneet Issar is touring many US cities like San Francisco, Los Angeles, Fremont, New Jersey and Arizona to promote the film and spread its underlying message. Issar says, "We will also try to have film enter some international film festivals. I am also keen to make I Am Singh a movement so that it also inspires our youth."