Ra.One's success have given birth to a new 3D trend in Bollywood. The filmmakers are now all set to churn out shorter action flicks that can make the best use of 3D, a format that is staging a strong resurgence worldwide.
When we talk about 3D movies, the nation's first 3D movie My Dear Kuttichathan, was made in Malayalam in 1984, and dubbed in Hindi in 1997, the technology that remained confined to a niche earlier is now a hit.
One of the major complaints that most of the film goers had about Ra.One was that it was very difficult for them to watch the film for nearly three hours with the required special glasses. But now manufacturers are trying to make lighter and more comfortable glasses.
According to Nishant Fadia, chief financial officer of Prime Focus, Bollywood is being pushed to rewrite its script - to making compact, one-and-half hour movies, like in Hollywood, and to doling out action movies instead of lovey-dovey flicks.