Shahrukh
Khan
starring
sci-fi
film
Ra.
One,
has
sold
its
satellite
rights
for
Rs
40
crores.
This
is
the
highest
amount
paid
by
any
channel
for
acquiring
the
satellite
rights
of
a
Hindi
film.
The
film
has
also
broken
the
record
of
Aamir
Khan's
3
Idiots,
which
pocketed
Rs.
36
crores
from
its
satellite
right.
The
big
budgeted
film
Ra.
One
has
been
creating
a
lot
of
hype
among
the
people
for
its
unusual
subject
and
story
line.
Shahrukh
Khan
as
a
producer
of
the
film
is
involved
with
all
the
aspects
of
the
movie,
be
it
promotional
strategies
or
budget
management.
He
is
trying
hard
to
cover
the
film's
budget
as
much
as
possible
through
the
pre-release
distribution
of
the
film.
Reportedly,
Ra.
One's
promotions
and
publicity
will
be
very
different
from
all
the
big
banner
movies
that
has
released
last
year.
The
the
film
is
expected
to
match
the
international
style
with
a
lot
of
Hollywood
talent
working
on
the
project.
It
will
also
have
a
high
scale
promotions.