Nothing
can
match
up
when
it
comes
to
filmmaker
Ekta
Kapoor
and
her
unique
promotional
strategies.
More
than
the
film's
name,
the
promotional
strategies
used
for
the
promotion
of
her
upcoming
production
Ragini
MMS
is
in
news
now-a-days.
Ekta
takes
one
step
ahead
for
the
premier
of
Ragini
MMS.
Going
by
the
fact
that
the
film
is
partly,
horror
based,
Ekta
Kapoor
has
planned
for
a
distinctive
premier
for
her
film
Ragini
MMS
by
slotting
it
for
midnight.
Kapoor
also
has
further
plans
of
spine-chilling
promotional
activities
for
the
premiere
of
Ragini
MMS.
She
believes
that
such
unique
promotions
and
hype
need
to
be
created
as
the
film
has
no
big
name
to
draw
the
crowd.
Ragini
MMS
is
a
film
based
on
a
couple,
who
go
out
on
a
holiday
to
enjoy
each
others
company,
while
ending
up
into
a
paranormal
world.
The
film
is
based
on
a
real-life
incident,
with
30
percent
facts
and
rest
fiction.
Reportedly,
Ekta
Kapoor
has
brought
the
rights
of
the
film
from
the
lady,
on
whose
experience
this
incident
is
based
on.
The
paranormal
thriller
Ragini
MMS
completed
its
shooting
in
just
17
days.
It
is
scheduled
to
be
released
on
13
May
both
in
Hindi
and
Telugu.