No one can beat filmmaker Ekta Kapoor when it comes to unique
marketing strategies. As a promotional strategies for her upcoming
controversial film Ragini MMS, Ekta has launched a cool application
called 'Punch the Pervert' on the social networking site Facebook.
The application was deliberately released on the International
Women's Day and intends to hit out all the pervert men on the
networking site. The film is taking a stand and has started a
phenomenal drive against the gang of perverts.
Ragini MMS is based on the controversial MMS scandal, where the
male protagonist records a sexy MMS scandals, where the male
protagonist records the sexy MMS of his girlfriend. Reportedly the
film is partly fact and partly fiction and has been inspired by a
real-life incident of Ragini.