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After having many a FMCG (fast moving consumer goods) brands in his kitty, Shahid has now been signed up for two more brands. One is the toothpaste major Colgate and the second is the motor major Elf Moto, so informs a source. It also added that while Colgate signed him for his ability to connect with the youth, the reason for Elf to sign him was because of his image and personality, that the officials feel, will bring a lot of excitement and energy in the brand.
When we spoke to the publicist of Shahid regarding both the news, they confirmed the same.
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