Superstar Shahrukh Khan launched the digital avatar of G.One yesterday (03 October). The Bollywood actor, who has roped in UTV Indiagames to design a social game based on the film Ra.One, says that it would help in marketing the film as well as entertaining the users in the digital space.
Shahrukh Khan seemed all thrilled as he unveiled the first superhero social game of India. The King Khan told, "We are bringing in the country the first superhero social game. It has been conceptualised to ensure it reaches everyone. Gamers will also get to engage with G.One... understand his abilities and immerse in the game and become superheroes."
Meanwhile, Shahrukh Khan added, "People talk about marketing a movie by putting posters or banners everywhere and giving interviews. I feel, the social game platform is an interesting marketing concept and besides that, it will engage audiences and give them information and knowledge about the movie in an entertaining way."
However, SRK will launch this Ra.One game across all the popular social network Facebook and other gaming platforms like Nokia Ovi, Android, Apple and others. "It has been observed that 50 per cent of all users on social networking platforms play games," UTV Indiagames, CEO, Vishal Gondal said. A special version of the game will also be launched for DTH subscribers.